The NikeSKIMS Collection, a long-term partnership between Kim Kardashian and Nike, combines shapewear-inspired fits with performance sportswear.
The Nike and SKIMS websites, along with a few flagship stores in New York and Los Angeles, will carry the first range, which was unveiled this week, starting on September 26.
The collection, which features 58 shapes that combine to create over 10,000 different outfit combinations, is referred to as a "system of dress" that offers adaptability for both everyday movement and sports.
NikeSKIMS combines performance textiles with shaping styles to appeal to both casual workout enthusiasts and elite athletes.
More than fifty Nike athletes are featured in the "Bodies at Work" debut ad.
The movie, which stars sprinter Sha'Carri Richardson and tennis great Serena Williams, highlights the collection's focus on diversity and cultural influence.
The seven sub-collections are defined by fabric innovation. While Shine is made for strength training and has quick-drying qualities, Matte incorporates Dri-FIT technology, which is specifically suited for yoga and pilates.
In keeping with SKIMS' goal of equality and accessibility, sizes range from XXS to 4X.
Neutral color schemes increase adaptability and guarantee that items can be worn for both leisure and sports.
Weightless gives semi-sheer, flexible layers, Tricot offers construction inspired by tracks, and Shiny Nylon offers dimensional play and exaggerated silhouettes.