The fashion and fitness industries are talking about NikeSKIMS, a new hybrid brand that the company and Kim Kardashian have launched together. This is a full-fledged standalone brand that combines SKIMS’s iconic shapewear designs with Nike’s sports technology, rather than a one-off collaboration.

NikeSKIMS first Campaign

Kardashian stated in an interview with Vogue that a collaboration between SKIMS and Nike “just made sense.”

“It feels like butter on your skin,” Williams, 43, described the collection in the press announcement. “I feel unstoppable when I’m training in it.”

The 25-year-old Richardson revealed, “I feel free and confident when I’m wearing NikeSKIMS. Knowing that I can look and feel this amazing while working hard makes me feel powerful.

“Skims is very body-oriented — we do swimwear, loungewear, shapewear — so our next evolution was that we really wanted to do activewear,” she said. “Our dream was to work with Nike: Their legacy, innovation, and athlete insights — it was the perfect thing to mix with Skims, and our dedication to the female form.”

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